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retail analytics and advertising solutions enable retailers to drive store traffic by quantifying consumer traffic, benchmarking shopper engagement across retail locations, and optimizing offline and online marketing campaigns

Selected Retail Analytics and Omnichannel Marketing success stories

  • Shopping Mall
  • Consumer Goods
  • Automotive
  • Supermarket
  • Asset Tracking

  • The retail challenge

    • We partnered with one of Europe’s largest luxurious shopping mall chains
    • They had little insights into customer behavior and overall traffic flows between floors and individual stores
    • Several tenants had low store traffic and unsatisfactory performance due to uneven customer traffic between floors
    • It was not clear whether online ad campaigns were reaching target customers
  • The MiNODES Solution

    ANSWERS

    • We created customer-journey maps: analysis of floor-to-floor conversion and dwell time in different areas of the mall
    • Allowed for a highly tailored voucher campaign to incentivize higher floor visits and subsequent marketing performance measurement

    TARGET AD

    • Enabled online and mobile retargeting of visitors who visited the mall during marketing campaign periods
  • The Business Impacts

    • 12% increase in traffic to higher floors due to successful marketing campaign
    • Increase in dwell time by 25% on promoted floor
    • Average revenue growth of 10% during the campaign period for tenants on promoted floor
    • 6% increase in returning visitors due to data-driven visitor retargeting
  • The retail challenge

    • We partnered with an international fast fashion group
    • Their previous sales growth and customer accretion strategies failed, due to lack of customer behavior insights
    • Their advertisement budget was largely wasted on ill-directed promotions failing to reach target customers
  • The MiNODES Solution

    ANSWERS

    • We analyzed their shoppers’ visits, dwell-time & loyalty
    • Evaluated the performance of offline promotions

    TARGET AD

    • Identified key customer segments differentiated by their varying degrees of brand loyalty
    • Retargeted those less loyal customer segments to increase omnichannel accretion
  • The Business Impacts

    • Identified well- and poor-performing stores based upon their customers’ visits, dwell time and loyalty
    • Optimized shop window and in-store displays resulting in an average increase in visitor conversion by 8%
    • Increased online advertising ROI by 12% by utilizing customer retargeting campaigns
  • The retail challenge

    • We partnered with an international automotive group
    • They planned a company-wide rollout of their new showroom layouts and designs
    • They lacked a global benchmarking platform capable of evaluating the effect of those design changes on visitor behavior
    • They could not define what portion of their advertising budget was being spent on unsuccessful digital campaigns
    • The group’s app only had few downloads and its benefits were communicated neither effectively nor consistently
  • The MiNODES Solution

    ANSWERS

    • We provided company-wide Wi-Fi analytics that made their visitors’ behavior transparent and comparable

    TARGET AD

    • Created an omnichannel retargeting campaign which enabled the group’s retailers to redirect their showroom visitors to various online channels
    • Implementation of online, mobile and in-store digital signage campaigns, which either promoted the app’s use or its download (depending on whether the target customer already has the app installed)
  • The Business Impacts

    • 17% increase in the success of ad campaigns by redefining their reach
    • 18% increase in app downloads and 8% increase in app usage
    • Decrease in scatter losses caused by ill-targeted and ineffective ad campaigns
    • Identification of most effective showroom designs by using MiNODES' global benchmarking platform
  • The retail challenge

    • We partnered with one of the leading supermarket chains in France
    • They had very long lines at registers and deli counters which had a negative impact on customer satisfaction
    • Their short-term personnel scheduling process was long and laborious
  • The MiNODES Solution

    ANSWERS

    • We analyzed wait times and customer traffic flows during peak hours
    • Integrated personnel data and alerts into their scheduling system
  • The Business Impacts

    • Reduced average wait times by 20%, which increased customer retention by 7%
    • Optimized employee staffing efficiency by 12% due to data-driven staff management
    • Simplified store operations management thanks to automated real-time alerts and weekly review reports
  • The retail challenge

    • We partnered with the logistics business unit of one of the leading food retailers in Eastern Europe
    • Their employees had inefficient workflows and movement patterns throughout their warehouses
    • Too much time spent in non-value adding activities due to logistics inefficiencies
  • The MiNODES Solution

    INTERACTIONS

    • We provided asset tracking using over 300 Beacons
    • Conducted workflow analyses within and across specific warehouse zones
    • As well as individual-activity analyses for specific employee tasks
  • The Business Impacts

    • Optimized operational efficiency by identifying optimal work flows and process procedures
    • Improved inventory coordination, monitoring and handling
    • Increased asset availability, reliability and efficiency
    • Employee routes throughout the warehouse became 10% more direct
    • Reduced time spent in irrelevant warehouse areas by 15% for individual activities

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Big Data is a key value driver for brick-and-mortar retailers to succeed against the increasing e-Commerce competition. Data driven tools like MiNODES can help to bridge the information gap of traditional stores and enable new levels of customer interaction. Peter Breuer, Director McKinsey & Company's Retail practice
MiNODES' business model is focused on delivering clear so-what messages to help retailers optimize operations and marketing activities. Getting a clear view on how consumers behave in-store is a groundbreaking step for understanding how to better cater to your customers in order to increase loyalty and store productivity. Klaus Appelhoff, Vice President EHI

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