In-store and out-of-store analytics for stationary retail

Minodes provides important insights into your consumers and helps you derive measures for a better customer experience. Only the capture of the complete customer journey before and in physical transactions provide a clear competitive advantage.

Increase visitor frequency in your stores

With our smart retail solutions you get valuable insights into how you can increase the loyalty of your customers and optimize your appeal for new customers.

Increase sales per
store visitor

With the help of our WiFi analytics, you better understand visitor behavior on the sales floor and initiate effective sales promotions.

Expansion and evaluation of store locations

Use the most comprehensive Wi-Fi and mobile data set to understand your current situation and to derive clear recommendations for action.

Get your first consultation today and explore the possibilities

Take advantage of Minodes

Individual recommendations & knowledge transfer

Our industry experts advise you to optimize your business goal oriented and data oriented. A personal key account manager assists you throughout the whole collaboration.



Minodes is a wholly owned subsidiary of Telefónica NEXT and combines 5 billion daily events (SMS, calls, etc.) from 46 million mobile connections with sophisticated WiFi analytics for a solution tailored to your needs.

at first place

Our parent company Telefónica Next has developed the patent pending and already TÜV certified Data Anonymization Platform (DAP). All data is processed 100% anonymously and equal to the latest security standards.


Free Whitepaper Download “Consumer Analytics”

Only the understanding of the complete customer journey in-front and inside of physical stores results in an unambiguous competitive edge. Our Whitepaper “Consumer Analytics” offers you fast and simple answers to the most essential questions


What does it take to install and integrate Minodes Analytics?

The installations of our Wi-Fi sensors are as easy as it gets: the sensors are a plug’n’play solution and only require access to standard power supply. Since they act as an independent network, they do not need to be integrated with any other systems in-store. Our installations team will set-up the system for you at the time of your convenience and the sensors will start collecting data right away. Additional data sources, such as camera systems or cashier data can be integrated depending on your needs. Camera systems will be installed by us, or by the system providers themselves.


What does it take to maintain Minodes' hardware?

The Minodes team is monitoring all installed sensors from the Berlin office and does all necessary hardware and data maintenance work remotely. This implies that you will not be having any extra efforts concerning system maintenance while being sure to always have an updated and running system. In the unlikely event of a hardware problem, the Wi-Fi sensor will be replaced within few days.


Where can I access the data of my store?

All data is anonymized, aggregated and analyzed before being uploaded into your personal dashboard, which you can access at any time. Your personalized dashboard intuitively visualizes shopper behavior and reveals patterns and trends. Additionally, Minodes will arrange regular meetings and workshops at your convenience to personally present more in-depth analysis of your shop floor and to derive implications for action.

What about the privacy protection of individuals?

Minodes complies with the German data privacy rights at all times. The Wi-Fi sensors do not collect any personal information related to shoppers. Further, all information gathered by Minodes is irreversibly encrypted. The anonymized data is sent over a secure connection to Minodes' servers and is only accessible to our clients in an aggregated form. This prevents drawing inferences about the behavior of individual personas. We offer opt-out to individuals. If you do not wish to have your device-specific data captured, provide us with your smartphone's MAC-ID in order for us to ensure that our system avoids tracing your device.

I would like to test a Minodes service. Who can I talk to?

Please contact our industry experts by phone +49 30 208 473 870 or send us an e-mail to sales@minodes.com and we will directly get back to you.

How much do Minodes' services cost?

Please contact us so that we can set up a customized package that serves your business needs best.