Success Stories

Selected Use-Cases from our clients

Use-Case: Shopping mall

THE RETAIL CHALLENGE

  • We partnered with one of Europe’s largest luxurious shopping mall chains
  • They had little insights into customer behavior and overall traffic flows between floors and individual stores
  • Several tenants had low store traffic and unsatisfactory performance due to uneven customer traffic between floors
  • It was not clear whether online ad campaigns were reaching target customers

THE MINODES SOLUTION

ANSWERS

  • We created customer-journey maps: analysis of floor-to-floor conversion and dwell time in different areas of the mall
  • Allowed for a highly tailored voucher campaign to incentivize higher floor visits and subsequent marketing performance measurement

THE BUSINESS IMPACTS

  • 12% increase in traffic to higher floors due to successful marketing campaign
  • Increase in dwell time by 25% on promoted floor
  • Average revenue growth of 10% during the campaign period for tenants on promoted floor
  • 6% increase in returning visitors due to data-driven visitor retargeting

USE-Case: consumer goods

THE RETAIL CHALLENGE

  • We partnered with an international fast fashion group
  • Their previous sales growth and customer accretion strategies failed, due to lack of customer behavior insights
  • Their advertisement budget was largely wasted on ill-directed promotions failing to reach target customers

THE MINODES SOLUTION

ANSWERS

  • We analyzed their shoppers’ visits, dwell-time & loyalty
  • Evaluated the performance of offline promotions

THE BUSINESS IMPACTS

  • Identified well- and poor-performing stores based upon their customers’ visits, dwell time and loyalty
  • Optimized shop window and in-store displays resulting in an average increase in visitor conversion by 8%
  • Increased online advertising ROI by 12% by utilizing customer retargeting campaigns

Use-Case: automotive

THE RETAIL CHALLENGE

  • We partnered with an international automotive group
  • They planned a company-wide rollout of their new showroom layouts and designs
  • They lacked a global benchmarking platformcapable of evaluating the effect of those design changes on visitor behavior
  • They could not define what portion of their advertising budget was being spent on unsuccessful digital campaigns
  • The group’s app only had few downloads and its benefits were communicated neither effectively nor consistently

THE MINODES SOLUTION

ANSWERS

  • We provided company-wide Wi-Fi analytics that made their visitors’ behavior transparent and comparable

THE BUSINESS IMPACTS

  • 17% increase in the success of ad campaigns by redefining their reach
  • 18% increase in app downloads and 8% increase in app usage
  • Decrease in scatter losses caused by ill-targeted and ineffective ad campaigns
  • Identification of most effective showroom designs by using MiNODES’ global benchmarking platform

use-case: Supermarket

THE RETAIL CHALLENGE

  • We partnered with one of the leading supermarket chains in France
  • They had very long lines at registers and deli counters which had a negative impact on customer satisfaction
  • Their short-term personnel scheduling process was long and laborious

THE MINODES SOLUTION

ANSWERS

  • We analyzed wait times and customer traffic flowsduring peak hours
  • Integrated personnel data and alerts into their scheduling system

THE BUSINESS IMPACTS

  • Reduced average wait times by 20%, which increased customer retention by 7%
  • Optimized employee staffing efficiency by 12% due to data-driven staff management
  • Simplified store operations management thanks to automated real-time alerts and weekly review reports

Use-case: Asset tracking

THE RETAIL CHALLENGE

  • We partnered with the logistics business unit of one of the leading food retailers in Eastern Europe
  • Their employees had inefficient workflows and movement patterns throughout their warehouses
  • Too much time spent in non-value adding activities due to logistics inefficiencies

THE MINODES SOLUTION

INTERACTIONS

  • We provided asset tracking using over 300 Beacons
  • Conducted workflow analyses within and across specific warehouse zones
  • As well as individual-activity analyses for specific employee tasks

THE BUSINESS IMPACTS

  • Optimized operational efficiency by identifyingoptimal work flows and process procedures
  • Improved inventory coordination, monitoring and handling
  • Increased asset availability, reliability and efficiency
  • Employee routes throughout the warehouse became 10% more direct
  • Reduced time spent in irrelevant warehouse areas by 15% for individual activities

 

Retail Analytics

  • Manage your store based on customer behavior insights
  • Measure and optimize conversion, footfall traffic, dwell time and sales
  • Optimize staffing to align with customer traffic at all times
  • Validate shop floor performance against benchmarks

EXPLORE

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