Success Stories

Selected Use-Cases from our clients

Use-Case: Shopping mall

THE RETAIL CHALLENGE

  • We partnered with one of Europe’s largest luxurious shopping mall chains
  • They had little insights into customer behavior and overall traffic flows between floors and individual stores
  • Several tenants had low store traffic and unsatisfactory performance due to uneven customer traffic between floors
  • It was not clear whether online ad campaigns were reaching target customers

    THE MINODES SOLUTION

    ANSWERS

    • We created customer-journey maps: analysis of floor-to-floor conversion and dwell time in different areas of the mall
    • Allowed for a highly tailored voucher campaign to incentivize higher floor visits and subsequent marketing performance measurement

    TARGET AD

    • Enabled online and mobile retargeting of visitors who visited the mall during marketing campaign periods

    THE BUSINESS IMPACTS

    • 12% increase in traffic to higher floors due to successful marketing campaign
    • Increase in dwell time by 25% on promoted floor
    • Average revenue growth of 10% during the campaign period for tenants on promoted floor
    • 6% increase in returning visitors due to data-driven visitor retargeting

    USE-Case: consumer goods

    THE RETAIL CHALLENGE

    • We partnered with an international fast fashion group
    • Their previous sales growth and customer accretion strategies failed, due to lack of customer behavior insights
    • Their advertisement budget was largely wasted on ill-directed promotions failing to reach target customers

      THE MINODES SOLUTION

      ANSWERS

      • We analyzed their shoppers’ visits, dwell-time & loyalty
      • Evaluated the performance of offline promotions

      TARGET AD

      • Identified key customer segments differentiated by their varying degrees of brand loyalty
      • Retargeted those less loyal customer segments to increase omnichannel accretion

      THE BUSINESS IMPACTS

      • Identified well- and poor-performing stores based upon their customers’ visits, dwell time and loyalty
      • Optimized shop window and in-store displays resulting in an average increase in visitor conversion by 8%
      • Increased online advertising ROI by 12% by utilizing customer retargeting campaigns

        Use-Case: automotive

        THE RETAIL CHALLENGE

        • We partnered with an international automotive group
        • They planned a company-wide rollout of their new showroom layouts and designs
        • They lacked a global benchmarking platformcapable of evaluating the effect of those design changes on visitor behavior
        • They could not define what portion of their advertising budget was being spent on unsuccessful digital campaigns
        • The group’s app only had few downloads and its benefits were communicated neither effectively nor consistently

          THE MINODES SOLUTION

          ANSWERS

          • We provided company-wide Wi-Fi analytics that made their visitors’ behavior transparent and comparable

          TARGET AD

          • Created an omnichannel retargeting campaign which enabled the group’s retailers to redirect their showroom visitors to various online channels
          • Implementation of online, mobile and in-store digital signage campaigns, which either promoted the app’s use or its download (depending on whether the target customer already has the app installed)

          THE BUSINESS IMPACTS

          • 17% increase in the success of ad campaigns by redefining their reach
          • 18% increase in app downloads and 8% increase in app usage
          • Decrease in scatter losses caused by ill-targeted and ineffective ad campaigns
          • Identification of most effective showroom designs by using MiNODES’ global benchmarking platform

              use-case: Supermarket

              THE RETAIL CHALLENGE

              • We partnered with one of the leading supermarket chains in France
              • They had very long lines at registers and deli counters which had a negative impact on customer satisfaction
              • Their short-term personnel scheduling process was long and laborious

                THE MINODES SOLUTION

                ANSWERS

                • We analyzed wait times and customer traffic flowsduring peak hours
                • Integrated personnel data and alerts into their scheduling system

                THE BUSINESS IMPACTS

                • Reduced average wait times by 20%, which increased customer retention by 7%
                • Optimized employee staffing efficiency by 12% due to data-driven staff management
                • Simplified store operations management thanks to automated real-time alerts and weekly review reports

                    Use-case: Asset tracking

                    THE RETAIL CHALLENGE

                    • We partnered with the logistics business unit of one of the leading food retailers in Eastern Europe
                    • Their employees had inefficient workflows and movement patterns throughout their warehouses
                    • Too much time spent in non-value adding activities due to logistics inefficiencies

                      THE MINODES SOLUTION

                      INTERACTIONS

                      • We provided asset tracking using over 300 Beacons
                      • Conducted workflow analyses within and across specific warehouse zones
                      • As well as individual-activity analyses for specific employee tasks

                      THE BUSINESS IMPACTS

                      • Optimized operational efficiency by identifyingoptimal work flows and process procedures
                      • Improved inventory coordination, monitoring and handling
                      • Increased asset availability, reliability and efficiency
                      • Employee routes throughout the warehouse became 10% more direct
                      • Reduced time spent in irrelevant warehouse areas by 15% for individual activities

                          Retail
                          Analytics

                          • Manage your store based on customer behavior insights
                          • Measure and optimize conversion, footfall traffic, dwell time and sales
                          • Optimize staffing to align with customer traffic at all times
                          • Validate shop floor performance against benchmarks

                          EXPLORE

                          Omnichannel Retargeting

                          • Retarget retail store shoppers and pedestrians across online channels
                          • Convert online leads to retail store visitors and track visitor conversion
                          • Drive consumer traffic to the local retail store, online shop, or mobile app
                          • Create a seamless brand experience by connecting offline and online channels

                          EXPLORE

                          Beacon
                          Campaigns

                          • Implement measurable mobile marketing campaigns
                          • Coin innovative and personalized shopping experiences
                          • Directly influence purchase decisions and turn browsers into buyers
                          • Grow your base of loyal customers and engage with them

                          EXPLORE

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