Get up to 30% more returning customers

Omnichannel Retargeting with MiNODES Target Ad

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RETARGET RETAIL SHOPPERS ACROSS ONLINE CHANNELS

Deliver intelligent and customized messages to your most relevant consumer segments

DRIVE CROSS-CHANNEL CONVERSION

Offline-to-Online Retargeting

Re-engage brick and mortar store visitors with targeted ad campaigns across devices, in order to create a seamless brand experience and to drive consumer traffic.

Online-to-Offline Retargeting

Convert online leads to retail store visitors by targeting them with intelligent and customized online ads in proximity to local stores. Measure results in real-world visitor conversion.

MiNODES matches offline customer data with online profiles and allows marketers to target more relevant ads to users than ever before

IDENTIFY
STORE VISITORS

RETARGET
CROSS-DEVICE

DRIVE
TRAFFIC

MiNODES records shop visitors and pedestrians via MiNODES in-store sensors. Powerful target audiences are created without having to rely on app installation, user logins, or Bluetooth. Capture rates are higher than any other matching technology used by advertisers today.

MiNODES re-engages consumers through tailored mobile and online marketing campaigns. Ads run across devices via popular channels such as Facebook, Google/Youtube, or premium mobile apps.

MiNODES-powered advertising campaigns trigger consumers to re-visit local retail stores, to convert to the online shop, or to download the brand app and purchase.

MiNODES matches offline customer data with online profiles and allows marketers to target more relevant ads to users than ever before

IDENTIFY
STORE VISITORS

MiNODES records shop visitors and pedestrians via MiNODES in-store sensors. Powerful target audiences are created without having to rely on app installation, user logins, or Bluetooth. Capture rates are higher than any other matching technology used by advertisers today.

RETARGET
CROSS-DEVICE

MiNODES re-engages consumers through tailored mobile and online marketing campaigns. Ads run across devices via popular channels such as Facebook, Google/Youtube, or premium mobile apps.

DRIVE
TRAFFIC

MiNODES-powered advertising campaigns trigger consumers to re-visit local retail stores, to convert to the online shop, or to download the brand app and purchase.

How it works: A success story in the automotive industry

THE RETAIL CHALLENGE

  • We partnered with an international automotive group
  • They planned a company-wide rollout of their new showroom layouts and designs
  • They lacked a global benchmarking platformcapable of evaluating the effect of those design changes on visitor behavior
  • They could not define what portion of their advertising budget was being spent on unsuccessful digital campaigns
  • The group’s app only had few downloads and its benefits were communicated neither effectively nor consistently

THE MINODES SOLUTION

ANSWERS

  • We provided company-wide Wi-Fi analytics that made their visitors’ behavior transparent and comparable

TARGET AD

  • Created an omnichannel retargeting campaign which enabled the group’s retailers to redirect their showroom visitors to various online channels
  • Implementation of online, mobile and in-store digital signage campaigns, which either promoted the app’s use or its download (depending on whether the target customer already has the app installed)

The business impacts

  • 17% increase in the success of ad campaigns by redefining their reach
  • 18% increase in app downloads and 8% increase in app usage
  • Decrease in scatter losses caused by ill-targeted and ineffective ad campaigns
  • Identification of most effective showroom designs by using MiNODES’ global benchmarking platform

These market leaders already trust MiNODES

INCREASE YOUR ROI BY USING OUR USER-FOCUSED RETARGETING CAMPAIGNS

You would like to know how Target Ad can get you more customers? Then please leave us your contact details and one of our product specialists will get in touch with you as soon as possible.

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Analytics

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