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Better Customer Service for more Business Success: 5 Examples of how Brick-and-Mortar Retailers use Customer Service

Nothing kills a customer’s shopping experience more than bad customer service. Think about it – from rude store associates to unpleasant service mistakes, there are more than enough reasons to avoid visiting a store again. Unless your service is so strikingly...
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5 Ways to Increase Customer Loyalty in the Competitive Fashion Industry

5 Ways to Increase Customer Loyalty in the Competitive Fashion Industry

The fashion industry is one of the most competitive industries in the retail landscape and consumers are more demanding than ever when choosing their favourite clothing brands. It’s not just about looks anymore – it’s about the whole brand experience. Shopping for clothes does not only have to be convenient but also both exciting and inspiring. How can fashion retailer gain customers’ trust and outperform competitors? Here are 5 ways to increase customer loyalty in the competitive fashion retail landscape.

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The Secret of Tesla’s Success

The Secret of Tesla’s Success

Have you ever seen a TV commercial for Tesla’s electric cars? Or a funny Snapchat filter promoting their newest model 3? Neither have we. But according to Ars Technica the car maker somehow still manages to stay on top in US electric vehicle sales compared to its competitors without having to air 30-seconds Super Bowl commercials. Car companies spend tons of money for spokesmodels, auto shows or sponsoring sports team. Tesla, however, seems absent from the automotive marketing sphere. What kind of business strategy is the electric car juggernaut following?

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