We are on a mission to equip brick and mortar retailers for the future of commerce


How to equip brick and mortar retailers to face the continuously growing influence of the online commerce?

Inspired by this question, the MiNODES mission was shaped: to bring analytical online tools to the offline world and to help retailers to gain a deeper understanding of their in-store operations and consumer engagement. By providing trusted and insightful data on consumer behavior, MiNODES enables retailers to improve store operations as well as marketing management.



Our founder started off his career in leading business consultancy OC&C.

He provides the perfect mix of expertise covering diverse segments of the retail industry and their specific demands. Backed by Telefónica NEXT, as well as a passionate team with experience from companies like Zalando, Goldman Sachs, Holtzbrinck Ventures, and the Otto Group, MiNODES has established itself as a leading data analytics and advertising tool for brick and mortar retailers, enabling them to conquer the omnichannel era.

Alexander Köth

Founder & Managing Director

Volker Hollmichel

Managing Director

Nils Straube

Managing Director

Before founding MiNODES, Alexander Köth was partner and member of the management at Roelfs Partner Management Consultants and head of Roelfs’ retail practice group.

He worked with leading companies in various retail sectors and gained, through working across all topics in the value chain, a holistic view on retailers’ expectations and needs.

Alexander started his career in 2003 at OC & C Strategy Consultants and holds an MBA degree from EBS University, Germany.

Volker is the head of Sales & Marketing and is always looking out for exciting business areas. In this regard, he can rely on countless international experiences in various nations.

He was a Country Manager at the FinTech ClubCollect. For many years, Volker had been heading the the German branch of the Media Intelligence Company Meltwater where he gained a deep understanding of the digital media landscape. During his career, he was also responsible for Sales & Marketing at CEB, a company specialized in management and best practice research.

Volker holds a Master of Business Administration at the ESCP Europe and was also at the University of Oxford.

Nils is the managing director for Product, Development and Analytics. He is working relentlessly with his team on solutions that will help solving customer's issues and add value to their business.

To do so, he is leveraging his broad experience that ranges from product management over the definition and realization of market entry strategies to building strategic partnerships. Amongst others, he set-up and grew the Branded Sales Partnership business at Telefónica and has created the basis for the success of Amazon’s Kindle in Germany.

He holds a Diploma of Industrial Engineering and Operations Research at the University of Applied Sciences Munich.

Alexander Clauss

Lead Sales Development

Belen Cascon Rojo


Alexander Poetke

Operations Manager

Jan Werner

Senior System Engineer

Alexander Süßmann

Key Account Manager

Arne Eder

Lead Business Analytics

Jana Bettzüge

Senior Business Analyst

David Marcus Rätsch

Sales Operations Manager

Alexander Müller

Lead Data Scientist

Axel Winkel

Account Executive

Christoph Tontsch

Lead Partnership Management

Ben Munro

Backend Developer

Michaela Ziemens


Fabian Brosig


Fatima Hadba

Head of Human Resources

Florian Bremer

Key Account Manager

Giancarlo Capezzuoli

Senior Backend Developer

Lukasz Wojtusiak

Lead Product

Henri Huselstein

Project Manager

Alexander Rühe

Software Developer

Jan Becker

Sales Development Representative

Stefanie Weiß

Digital Strategy Manager

Lara Bergmann

Sales Development Representative

Marcia Kettern

Working Student Digital Strategy

Lars Reimer

Online Marketing Manager

Maximilian Titz

Account Executive

Hannah Fidora

Account Executive

Johann Quassowski

Ruby Developer

Jessica Ragoschke

Key Account Manager

Dang-Khoa Do

Working Student Marketing

Jigar Jain

Lead Frontend Engineer

Luis Busta

Frontend Developer

Robin Saville

Account Executive

Katrin Bauer

Executive Assistant to the Managing Director

Ludwig Boehden

Operations Manager

Tatjana Ott

Sales Development Representative

Michele Dallachiesa

Senior Data Engineer

Markus Bimüller

Partnership Management Intern

Sabine Hoffmann

Key Account Manager

Thomas Günther

Lead Marketing

Michael Knabe

Sales Development Representative

Tobias Bergmann

Talent Acquisition Manager

Shehryar Khan

Head of Technical Operations

Tom Sofke

Business Analyst

Kirill Yemko

Business Intelligence Engineer


We believe in having a good time while doing what we do, and we love what we do.

MiNODES is a dynamic and entrepreneurial startup company, acknowledged by our clients for our high level of professionalism and flexibility in serving their needs. Taking a lean service approach, we continuously work on improving technology and service level, deepen our knowledge, and elevate performance standards.

As a team we always focus on how to best help our clients achieve their individual milestones.



Shape the global retail industry with us – We love challenges


We are fun, seriously 🙂


Work hard, play hard!


Motivation, inspiration and a steep learning curve


Welcome to our beautiful HQ in the heart of Berlin, Charlottenstraße 4


We are competitive, so we grant competitive compensation


Fruits, sweets, cereals, drinks & more


Team Apple or Windows?


We love our couches


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