To create highly relevant consumer insights and enable outstanding consumer experiences. We strive to create data parity by unifying the offline and online worlds.



Minodes is the product house of Telefonica NEXT and develops world-class solutions that ensure equality between offline and online. To do this, we combine anonymized data from over 46 million mobile connections with other data sources to tailor each report.

Minodes makes it possible to measure the behavior of visitors to local retail space as well as on a website. With our database and industry expertise, the customers needs can be understood  comprehensively and addressed in a targeted manner. A large number of international companies use the knowledge we have gained to offer their customers an exceptional user experience, to streamline processes and to optimize omnichannel networking.

Volker Hollmichel

Managing Director

Volker is the head of Sales & Marketing and is always looking out for exciting business areas. In this regard, he can rely on countless international experiences in various nations.

He was a Country Manager at the FinTech ClubCollect. For many years, Volker had been heading the German branch of the Media Intelligence Company Meltwater where he gained a deep understanding of the digital media landscape. During his career, he was also responsible for Sales & Marketing at CEB, a company specialized in management and best practice research.

Volker holds a Master of Business Administration at the ESCP Europe and was also at the University of Oxford.

Nils Straube

Managing Director

Nils is the managing director for Product, Development and Analytics. He is working relentlessly with his team on solutions that will help solving customer's issues and add value to their business.

To do so, he is leveraging his broad experience that ranges from product management over the definition and realization of market entry strategies to building strategic partnerships. Amongst others, he set-up and grew the Branded Sales Partnership business at Telefónica and has created the basis for the success of Amazon’s Kindle in Germany.

He holds a Diploma of Industrial Engineering and Operations Research at the University of Applied Sciences Munich.

Axel Winkel

Sales Manager

Belen Cascon Rojo

Finance Manager

Alexander Poetke

Operations Manager

Jan Werner

Senior System Engineer

Fabian Brosig


Arne Eder

Head of Business Analytics

Michele Dallachiesa

Team Lead Data Science

Christoph Tontsch

Head of Sales & Partnerships

Markus Bimüller

Partnerships Manager

Ludwig Boehden

Operations Manager

Lukasz Wojtusiak

Lead Product & Innovation

Ben Munro

Backend Developer

Michaela Ziemens


Shehryar Khan

Head of Technical Operations

Fatima Hadba

Head of Human Resources

Florian Bremer

Senior Sales Manager

Kirill Yemko

Business Intelligence Engineer

Luis Busta

Frontend Developer

Michael Knabe

Partnerships Manager

Johann Quassowski

Junior Ruby Developer

Tatjana Ott

Project Manager

Lars Reimer

Senior Marketing Manager

Jan Becker

Project Manager

Tom Sofke

Business Analyst

Jigar Jain

Lead Frontend Engineer

Alexander Rühe

Junior Backend Developer

Tullio Bagnoli

Data Scientist

Joanna Insprucker

Working Student Product Management

Tanay Soni

Backend Developer

Lavinia Rizac

Business Analyst

Salem Giath

Working Student Operations



We believe in having a good time while doing what we do, and we love what we do.

MiNODES is a dynamic and entrepreneurial startup company, acknowledged by our clients for our high level of professionalism and flexibility in serving their needs. Taking a lean service approach, we continuously work on improving technology and service level, deepen our knowledge, and elevate performance standards.

As a team we always focus on how to best help our clients achieve their individual milestones.



Shape the global retail industry with us – We love challenges


We are fun, seriously 🙂


Work hard, play hard!


Motivation, inspiration and a steep learning curve


We are competitive, so we grant competitive compensation


Fruits, sweets, cereals, drinks & more


We love our couches


Welcome to our beautiful HQ in the heart of Berlin, Charlottenstraße 4