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Better Customer Service for more Business Success: 5 Examples of how Brick-and-Mortar Retailers use Customer Service

Nothing kills a customer’s shopping experience more than bad customer service. Think about it – from rude store associates to unpleasant service mistakes, there are more than enough reasons to avoid visiting a store again. Unless your service is so strikingly...
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Customer Relationship Management: How to use consumer data without alienating customers

Customer Relationship Management: How to use consumer data without alienating customers

Collecting consumer data is like preparing for a Tinder date. Before meeting the potential love of your life, you want to know who the person behind the perfectly crafted online profile really is. After all, no one wants to end up dating a criminal or a serial killer. But would you tell your date that you spent two hours stalking her social media profiles to find out about their interests so you don’t run out of things to say? Probably not.

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Surviving the Holiday Shopping Craze: How to make the most out of Holiday Shopping Season

Surviving the Holiday Shopping Craze: How to make the most out of Holiday Shopping Season

Prep your stores for the most wonderful time for retailers everywhere: it’s holiday shopping season! For many retailers, this is the biggest and busiest time of year. However, the holiday competition is stiff and since online shopping has taken the retail landscape by storm, brick-and-mortar has to improve its approach. How do you attract people to buy gifts in your stores when the market is oversaturated with deep holiday discounts?

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How Well Are You Managing Your Inventory? 4 Questions Only Successful Retailers Will Answer Right

How Well Are You Managing Your Inventory? 4 Questions Only Successful Retailers Will Answer Right

Even the best marketing strategy isn’t worth a dime when you don’t have the right product in store. Every potential customer that enters your store expects to be able to walk out with the product they were looking for. If that is not the case, you are not only pushing customers into your competitors’ arms; you are also losing future customers since 95% of customers share bad experiences with others, according to Zendesk.

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Boost the Conversion Rate in Your Stores: 6 Smart Ways to Convert Browsers into Buyers

Boost the Conversion Rate in Your Stores: 6 Smart Ways to Convert Browsers into Buyers

Have you ever found yourself pouring money into a new and expensive marketing strategy that attracts tons of visitors into your store but still fails to convert them into buyers? If your answer is yes, then you should definitely continue reading. The problem is that your store visitors are not actively engaged in the buying process and thus, leave your store empty-handed. However, that doesn’t mean that your situation is hopeless. After all, your store visitors must be somehow interested in what you sell; otherwise they wouldn’t visit your store in the first place. But in between the moment people decide to enter your store and the moment they eventually leave without a purchase made, something must go wrong. We are here to help you out. Here are 6 ways to convert browsers into buyers.

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Gen Y und Gen X: That’s How They Change Retail

Gen Y und Gen X: That’s How They Change Retail

Thanks to the digital revolution, online e-commerce has increasingly become a focus of the consumer. Thanks to the newly-minted possibilities, e-commerce and online business are not only convenient and easy for the end user, but also allow companies to put in place new marketing strategies to influence users in their purchasing behavior. Companies and providers that maintain an online presence are fast realizing that this channel is becoming a platform for the acquisition of potential new consumers and users. 

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THERE IS ONLY ONE WAY OF WINNING MILLENNIAL SHOPPERS OVER: YOU HAVE TO S.I.N.G.

THERE IS ONLY ONE WAY OF WINNING MILLENNIAL SHOPPERS OVER: YOU HAVE TO S.I.N.G.

There are a lot of positive ways to describe millennial customers: they are smart, tech-savvy, conscious, and always up-to-date with the latest trends. And that is giving brands a hard time catering to their highly demanding needs. Selling your products and services to this new generation of potential customers isn’t that simple. But don’t worry, there are easy ways to satisfy even the most critical consumers – just remember to S.I.N.G.

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7 Tips To Integrate Mobile Devices Succesfully

7 Tips To Integrate Mobile Devices Succesfully

How many times have you already checked your phone today? Don’t worry; we are not trying to tell you that you are spending too much time on your smartphone. We just want to point out that these little devices are having much greater impact on our decision-making than we think including our purchasing behavior. But it seems like a lot of brands are not paying enough attention to such an essential part of consumer behavior. In fact, only 13 percent of direct media budgets are directed toward mobile advertising, according to Brain & Company

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