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When Samsung Store and Best Buy merge: Are Shop-in-Shops for Consumer Electronics worthwhile?

In 2014, Best Buy announced that they wanted to update their home theater departments with dedicated in-store Sony brand shops, called the “Sony Experience at Best buy”. Since then, 350 Best Buy store locations offer customers to test, try and experience how all of...
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Digitization in the Food Retail Industry: 3 Ways, How Grocery Marketers can Create Powerful and Relevant Content

Digitization in the Food Retail Industry: 3 Ways, How Grocery Marketers can Create Powerful and Relevant Content

For a long time it seemed like grocery stores might be safe from the disruptive impact of online shopping. But now, even your groceries can be delivered to your home. No more standing in line, no more carrying heavy shopping bags. You don’t even have to get out of bed anymore to buy groceries. Does that mean local supermarkets are dead? We don’t think so. Who doesn’t love walking through the supermarket aisles filling your shopping cart with all the junk food you promised to cut out this year?

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New Technologies for Brick-and-Mortar Retail: From Facial Recognition to Robots

New Technologies for Brick-and-Mortar Retail: From Facial Recognition to Robots

The grand opening of the new Amazon Go store in Seattle has created a stir. As the first grocery store in the world to operate without cash registers, Amazon Go combines a variety of different technologies. Amazon itself is laying low and speaks only of a fusion of sensors. The systems “Computer Vision”, and “Machine Learning” furtively work so flawlessly together like never before.

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5 Ways to Increase Customer Loyalty in the Competitive Fashion Industry

5 Ways to Increase Customer Loyalty in the Competitive Fashion Industry

The fashion industry is one of the most competitive industries in the retail landscape and consumers are more demanding than ever when choosing their favourite clothing brands. It’s not just about looks anymore – it’s about the whole brand experience. Shopping for clothes does not only have to be convenient but also both exciting and inspiring. How can fashion retailer gain customers’ trust and outperform competitors? Here are 5 ways to increase customer loyalty in the competitive fashion retail landscape.

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The Secret of Tesla’s Success

The Secret of Tesla’s Success

Have you ever seen a TV commercial for Tesla’s electric cars? Or a funny Snapchat filter promoting their newest model 3? Neither have we. But according to Ars Technica the car maker somehow still manages to stay on top in US electric vehicle sales compared to its competitors without having to air 30-seconds Super Bowl commercials. Car companies spend tons of money for spokesmodels, auto shows or sponsoring sports team. Tesla, however, seems absent from the automotive marketing sphere. What kind of business strategy is the electric car juggernaut following?

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Goodbye 2017 and Hello 2018: 7 New Year’s Resolutions That Will Make Your Business Thrive

Goodbye 2017 and Hello 2018: 7 New Year’s Resolutions That Will Make Your Business Thrive

It’s safe to say that 2017 has been an eventful year full of ups and downs. From politics, to tech, to music and film a lot of things happened. We faced major elections in Europe and watched the presidential inauguration of Donald Trump. We had to accept that the old Taylor Swift is dead and celebrated La La Land’s big win for Best Picture at the Oscars. Oh wait, never mind. And of course, a heck of a lot happened in retail. Amazon is turning to brick-and-mortar and the term “Retail Apocalypse” became a trending buzzword that couldn’t keep its promise.

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Customer Relationship Management: How to use consumer data without alienating customers

Customer Relationship Management: How to use consumer data without alienating customers

Collecting consumer data is like preparing for a Tinder date. Before meeting the potential love of your life, you want to know who the person behind the perfectly crafted online profile really is. After all, no one wants to end up dating a criminal or a serial killer. But would you tell your date that you spent two hours stalking her social media profiles to find out about their interests so you don’t run out of things to say? Probably not.

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