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The Secret of Tesla’s Success

Have you ever seen a TV commercial for Tesla’s electric cars? Or a funny Snapchat filter promoting their newest model 3? Neither have we. But according to Ars Technica the car maker somehow still manages to stay on top in US electric vehicle sales compared to its competitors without having to air 30-seconds Super Bowl commercials. Car companies spend tons of money for spokesmodels, auto shows or sponsoring sports team. Tesla, however, seems absent from the automotive marketing sphere. What kind of business strategy is the electric car juggernaut following?

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Goodbye 2017 and Hello 2018: 7 New Year’s Resolutions That Will Make Your Business Thrive

Goodbye 2017 and Hello 2018: 7 New Year’s Resolutions That Will Make Your Business Thrive

It’s safe to say that 2017 has been an eventful year full of ups and downs. From politics, to tech, to music and film a lot of things happened. We faced major elections in Europe and watched the presidential inauguration of Donald Trump. We had to accept that the old Taylor Swift is dead and celebrated La La Land’s big win for Best Picture at the Oscars. Oh wait, never mind. And of course, a heck of a lot happened in retail. Amazon is turning to brick-and-mortar and the term “Retail Apocalypse” became a trending buzzword that couldn’t keep its promise.

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Customer Relationship Management: How to use consumer data without alienating customers

Customer Relationship Management: How to use consumer data without alienating customers

Collecting consumer data is like preparing for a Tinder date. Before meeting the potential love of your life, you want to know who the person behind the perfectly crafted online profile really is. After all, no one wants to end up dating a criminal or a serial killer. But would you tell your date that you spent two hours stalking her social media profiles to find out about their interests so you don’t run out of things to say? Probably not. Using someone’s personal information to your own advantage does not always work if you are only trying to exploit it for your own good. How would it feel like if your date suddenly knew that you loved watching the new ‘Thor’ movie with your sister two weeks ago and how obsessed you are with the new Ed Sheeran song right now even though you never told her?

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Surviving the Holiday Shopping Craze: How to make the most out of Holiday Shopping Season

Surviving the Holiday Shopping Craze: How to make the most out of Holiday Shopping Season

Prep your stores for the most wonderful time for retailers everywhere: it’s holiday shopping season! For many retailers, this is the biggest and busiest time of year. However, the holiday competition is stiff and since online shopping has taken the retail landscape by storm, brick-and-mortar has to improve its approach. How do you attract people to buy gifts in your stores when the market is oversaturated with deep holiday discounts?

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How Well Are You Managing Your Inventory? 4 Questions Only Successful Retailers Will Answer Right

How Well Are You Managing Your Inventory? 4 Questions Only Successful Retailers Will Answer Right

Even the best marketing strategy isn’t worth a dime when you don’t have the right product in store. Every potential customer that enters your store expects to be able to walk out with the product they were looking for. If that is not the case, you are not only pushing customers into your competitors’ arms; you are also losing future customers since 95% of customers share bad experiences with others, according to Zendesk.

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Boost the Conversion Rate in Your Stores: 6 Smart Ways to Convert Browsers into Buyers

Boost the Conversion Rate in Your Stores: 6 Smart Ways to Convert Browsers into Buyers

Have you ever found yourself pouring money into a new and expensive marketing strategy that attracts tons of visitors into your store but still fails to convert them into buyers? If your answer is yes, then you should definitely continue reading. The problem is that your store visitors are not actively engaged in the buying process and thus, leave your store empty-handed. However, that doesn’t mean that your situation is hopeless. After all, your store visitors must be somehow interested in what you sell; otherwise they wouldn’t visit your store in the first place. But in between the moment people decide to enter your store and the moment they eventually leave without a purchase made, something must go wrong. We are here to help you out. Here are 6 ways to convert browsers into buyers.

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Gen Y und Gen X: That’s How They Change Retail

Gen Y und Gen X: That’s How They Change Retail

Thanks to the digital revolution, online e-commerce has increasingly become a focus of the consumer. Thanks to the newly-minted possibilities, e-commerce and online business are not only convenient and easy for the end user, but also allow companies to put in place new marketing strategies to influence users in their purchasing behavior. Companies and providers that maintain an online presence are fast realizing that this channel is becoming a platform for the acquisition of potential new consumers and users. 

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