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Boost the Conversion Rate in Your Stores: 6 Smart Ways to Convert Browsers into Buyers

Have you ever found yourself pouring money into a new and expensive marketing strategy that attracts tons of visitors into your store but still fails to convert them into buyers? If your answer is yes, then you should definitely continue reading. The problem is that your store visitors are not actively engaged in the buying process and thus, leave your store empty-handed. However, that doesn’t mean that your situation is hopeless. After all, your store visitors must be somehow interested in what you sell; otherwise they wouldn’t visit your store in the first place. But in between the moment people decide to enter your store and the moment they eventually leave without a purchase made, something must go wrong. We are here to help you out. Here are 6 ways to convert browsers into buyers.

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Gen Y und Gen X: That’s How They Change Retail

Gen Y und Gen X: That’s How They Change Retail

Thanks to the digital revolution, online e-commerce has increasingly become a focus of the consumer. Thanks to the newly-minted possibilities, e-commerce and online business are not only convenient and easy for the end user, but also allow companies to put in place new marketing strategies to influence users in their purchasing behavior. Companies and providers that maintain an online presence are fast realizing that this channel is becoming a platform for the acquisition of potential new consumers and users. 

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THERE IS ONLY ONE WAY OF WINNING MILLENNIAL SHOPPERS OVER: YOU HAVE TO S.I.N.G.

THERE IS ONLY ONE WAY OF WINNING MILLENNIAL SHOPPERS OVER: YOU HAVE TO S.I.N.G.

There are a lot of positive ways to describe millennial customers: they are smart, tech-savvy, conscious, and always up-to-date with the latest trends. And that is giving brands a hard time catering to their highly demanding needs. Selling your products and services to this new generation of potential customers isn’t that simple. But don’t worry, there are easy ways to satisfy even the most critical consumers – just remember to S.I.N.G.

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7 Tips To Integrate Mobile Devices Succesfully

7 Tips To Integrate Mobile Devices Succesfully

How many times have you already checked your phone today? Don’t worry; we are not trying to tell you that you are spending too much time on your smartphone. We just want to point out that these little devices are having much greater impact on our decision-making than we think including our purchasing behavior. But it seems like a lot of brands are not paying enough attention to such an essential part of consumer behavior. In fact, only 13 percent of direct media budgets are directed toward mobile advertising, according to Brain & Company

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QUEUING IS ANNOYING: 9 WAYS TO TURN QUEUES INTO A POSITIVE EXPERIENCE

QUEUING IS ANNOYING: 9 WAYS TO TURN QUEUES INTO A POSITIVE EXPERIENCE

Theme parks are amazing for many different reasons. But if you ask people what they hate about them their response will most likely be the same: everyone hates waiting in line. And it should not come as a surprise when the wait time for a ride can stretch over an hour while the ride itself only lasts about 4 minutes. Disney and Co., however, still manage to attract millions of people from all around the world to come visit their amusement parks every year and make them leave happy and satisfied.

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BRICK-AND-MORTAR RETAIL – WHAT CUSTOMERS EXPECT WHEN SHOPPING

BRICK-AND-MORTAR RETAIL – WHAT CUSTOMERS EXPECT WHEN SHOPPING

Online comes first – and the brick-and-mortar retail has difficulties to fulfill customers’ expectations. Especially in the areas product range, comfort and price, the online retail is more successful. The only advantage of the brick-and-mortar retail is the customer experience, because the customers can try on/ try out the products and take them with them directly. But what are the most important customer expectations towards the brick-and-mortar retail?

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ARE REWARD SYSTEMS DEAD? 5 TIPS ON HOW TO REALLY MAKE SHOPPERS COME BACK FOR MORE

ARE REWARD SYSTEMS DEAD? 5 TIPS ON HOW TO REALLY MAKE SHOPPERS COME BACK FOR MORE

Have you ever wondered why people are so obsessed with Starbucks Coffee? If you have ever found yourself waiting in line at an overcrowded Starbucks for too long because the person in front of you can’t decide if they want a Grande or a Venti Latte, you probably have. But don’t worry, we have all been there. Spoiler: It’s not the quality of the coffee that makes people come back. It’s the reliability of the Starbucks experience that is winning over customers’ loyalty. Starbucks gives customers the feeling that the value they get from buying overpriced coffee is exceeding the costs by far. How is Starbucks doing that?

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CLICK & COLLECT – THIS IS HOW RETAIL STORES CAN GET BACK THEIR CUSTOMERS

CLICK & COLLECT – THIS IS HOW RETAIL STORES CAN GET BACK THEIR CUSTOMERS

Online retailers such as e-commerce juggernaut Amazon wreak havoc on brick and mortar stores. It is no secret that more and more consumers prefer to shop from the comfort of their home and online retailers are rapidly expanding the possibilities. The explosive spread of online grocery stores and grocery deliveries is the most recent example of a fast-paced and disruptive development in the retail world that is winning over consumers, especially Millennials and Digital Natives. In fact, Millennials and Gen Xers are spending 6 hours per week shopping online in 2017, according to a statistic by BigCommerce.

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