Has eCommerce now conquered in-house retail? If you believe current figures, the answer is clearly no. According to a recent Pricewaterhouse Coopers survey (only available in German) of customer service representatives, more than two-thirds of Germans still prefer to shop directly in stores. However, consumers seem to have higher expectations of the customer experience when shopping in-store. Just simply 'going shopping' is yesterday's news. Today's consumers demand in-depth customer service, personalized offers, diverse product selections and attractive environments.
Welcome to the World of V-Commerce - How Amazon opened the market for voice commerce with one simple trick
July 12, 2016 might go down in history as the day when voice commerce has finally entered the world of retail. It was the day when Amazon hit its first big success with Alexa by offering exclusive deals for customers, who placed their Amazon order via the personal voice assistant during the second annual “Prime Day” – Orders were placed every second. The event has marked the beginning of voice commerce as a part of our daily lives. At least some day it will.
Pop-up retail is more than just a trend. They are a highly effective business tool for offline as well as online retailers, regardless of business size, as shown by online and offline retailers alike. The temporary stores showcase a brand for any time frame between one to 120 days and reflect how consumers, especially Millennials, like to shop today. The advantages of setting up a temporary retail space are multifaceted.
Instagram is one of the most relevant social networks that has it all: messaging functionality, photography filters, 24-hour Stories, live videos, and much more. In a way, Instagram is fusing the best of Facebook, Pinterest, WhatsApp, and most recently Snapchat. It is not only providing users a perfect sharing platform, but it is also creating space for advertisers to connect with their audience.
Snapchat’s rapid success came as a surprise to many marketers. Since its launch in 2011, it has undoubtedly proven to be one of the most important social networks and exciting marketing platforms for brands. In this post we take a deep-dive into Snapchat’s other ad formats and the opportunities that they present to marketers, namely: Geofilters, Story and Discovery ads, Snapcodes, and Spectacles
Snapchat = Location-Based Mobile Storytelling enhanced by Augmented Reality. Snapchat has opened a whole new market for advertisers, enabling them to create engaging and highly personalizable brand experiences. MiNODES gives you a roundup on Snapchat’s advertising capabilities, the app’s most recent innovations, and its secret to success.
Undoubtedly, social media has changed online marketing for good. MiNODES is giving you a roundup on the hottest and most influential social networks in 2017 and we are evaluating their transformative power in a four-part series. We are kicking the series off with Facebook and Messenger, followed by two articles about GenZ crowd pleaser Snapchat and we will close the series with influencer giant Instagram – stay tuned and sign up for our monthly retail magazine newsletter to not miss out!
It is safe to say that the Fourth Industrial Revolution has fully begun merging the digital and physical worlds into a single reality. About 50 years of Moore’s law of exponential growth in computing power are coming together in 2017, leading to a whole new wave of technologies that are shaking up the retail game across all industries with a profound impact: the new technologies will drastically increase operational efficiency and connect billions of people to and through the web.